What do restaurants like most about Tock?
Reservations, experiences, events, and takeout, all in one place.
Add the Book with Google integration and relatively simple reservation handling, and it’s easy to see the appeal.
But here’s the thing: plenty of tools now offer similar functionalities, often at a fraction of the cost.
Let’s take a look at five of Tock’s biggest competitors, starting with our own, Tablein.
Tablein
Tablein was built to simplify restaurant reservations for both you and your guests.
It includes all the core features you expect, from multichannel online reservations, floor plan management, deposits, cancellation fees, and automated reminders, to guest profiles, reporting and analytics.
Here is a brief overview of Tablein’s core features:
Source: Tablein
So, how does this compare to Tock?
For starters, in Tablein, you can now also create one-time or recurring events, set prepayment rules for specific days or timeframes, and customize offerings for holidays or special occasions.
Source: Tablein
These features used to be Tock’s biggest selling points, but that’s no longer the case.
Tablein now supports a similar functionality while staying easy to use for both staff and guests.
Like Tock, Tablein lets you build guest profiles, adding notes, tagging VIPs, regulars, or even blacklisted customers.
Source: Tablein
But where Tablein really stands out is customization.
The updated reservation widget now offers pre-set themes, custom color palettes, and the option to add background images, so you can fully brand your table booking process.
Source: Tablein
The widget only shows available times based on the table and party size, making the experience smoother and more intuitive for guests.
And if a dining area is full, users can join a waitlist for that specific space.
Tock, on the other hand, has some customization limitations.
According to its help center, you can't change fonts or remove the Tock logo unless you modify your own website’s CSS.
When it comes to marketing features like Google Analytics and Facebook Pixel integration, both Tablein and Tock offer them.
Source: Tablein
But Tablein keeps things straightforward, making it easier for smaller teams to implement without help from developers.
User feedback highlights the difference in user experience.
The reviewer on Trustpilot, shown below, noted how simple it is for both the team and their guests to make reservations through Tablein.
Source: Trustpilot
In contrast, a Tock user on G2 noted that around 20% of their guests abandon online booking midway and call the restaurant instead, suggesting the platform may be confusing for some users.
Reviews, like this one from Google Play, confirm user dissatisfaction:
Source: Google Play
Price is another major difference.
Tablein starts at just €47 per month for small businesses.
All features are included in every plan, and there are no hidden fees.
The only difference is how many reservations are included in each plan.
Source: Tablein
Tock, on the other hand, starts at $269/month for its basic reservation plan, but you’ll need the Premium plan for essentials like POS integration.
Source: Tock
Plus, Tock charges extra fees on prepayments.
You can try Tablein free for 14 days with no commitment. Tock only offers a demo.
All in all, Tablein now has many of the same high-level features as Tock but with a cleaner user experience, easier customization, and much friendlier pricing.
Resy
Resy is another strong competitor in the reservation tech space, especially in cities like New York, where it’s one of the most commonly used platforms.
It offers core features like online reservations, waitlists, floor plan management, POS integrations, and automated messaging and surveys.
Restaurants can also communicate with guests via two-way texting, which makes it easier for both sides to handle changes or follow-ups directly through the system.
Source: Resy
On top of that, Resy’s event management tools let you create and promote special experiences with flexible settings.
Source: Resy
You can customize listings with rich text, control when events go live, and even limit access to private or invite-only guests.
Guests also get clearer seating options, making it easier for them to choose preferred tables during booking.
One of Resy’s biggest advantages has been its partnership with American Express.
Since being acquired in 2019, Resy has offered exclusive marketing opportunities through Amex channels.
Restaurants can get listed on the American Express Map, a platform that connects cardmembers with recommended dining spots, helping them reach a higher-spending audience.
Source: Amex Dining
This kind of visibility has given Resy a unique edge, at least until now.
As of 2024, Tock is also owned by American Express.
While it’s unclear how the two platforms will evolve, there’s growing speculation that Tock will eventually be merged into Resy or repositioned to support its ticketed dining and event features.
Source: Reddit
That means some of Resy’s current advantages—like Amex marketing exposure—might soon apply to Tock users, too.
User feedback on Reddit suggests that while Resy has a solid interface, some features, especially analytics and reporting, still feel limited.
Source: Reddit
The company relaunched its Android app in 2025, after previously being iOS-only, which shows they’re continuing to improve, but also still catching up in some areas.
Resy’s pricing starts at $249 per month, with no additional cover fees.
It doesn’t offer a free trial, but you can schedule a consultation through its website.
Source: Resy
Overall, Resy matches many of Tock’s key features and brings extra value in markets where its brand is strongest.
But given the shared ownership and possible platform convergence, the real difference may come down to how each system handles specific use cases like event ticketing, guest management, and day-to-day usability.
OpenTable
OpenTable is both a reservation management system and one of the largest diner networks in the world.
With over 60,000 venues and 1.7 billion reservations annually, its massive reach is a major advantage for visibility, especially in areas where it still dominates local search results.
Source: OpenTable
It includes the core tools restaurants expect, from online reservations, waitlists, custom floor plans, and automated messaging, to POS integrations and a performance dashboard.
One standout feature is its benchmarking tool, which lets you compare your metrics, like seated guests, reviews, and no-show rates, against other restaurants in your area.
Source: OpenTable
OpenTable also has its own version of curated experiences.
You can set up unique dining areas, tie them to specific shifts, and promote tastings, happy hours, or limited menus through a dedicated tab on your profile.
Guests can view and book these offers directly from the search.
Source: OpenTable
While OpenTable supports upsells and time controls, Tock still gives restaurants more flexibility when it comes to pricing tiers, flow management, and prepayment models, making it better suited for ticketed or fine-dining events.
Another key difference is takeout.
OpenTable discontinued its takeout management feature in July 2024, which limits its usefulness for hybrid dine-in and pickup models.
Tock, on the other hand, still supports both standard and curated takeout options (like family meals, holiday dinners, grill kits, etc.) within the same platform.
Source: Tock
When it comes to pricing, OpenTable’s pricing structure can be confusing, and that’s something users don’t appreciate.
Take this Redditor’s feedback, for example:
Source: Reddit
While the $99/month entry point sounds appealing, that tier caps bookings at 99 reservations per month and excludes key features.
Going beyond that often means jumping to a $399+ plan with added per-cover fees.
Some users report total monthly costs upwards of $600 due to hidden charges and contract penalties.
Mind you, this review is from two years ago, so even the base pricing is now even higher:
Source: OpenTable
On the upside, there’s a 30-day free trial for the Basic plan, something Tock doesn’t offer.
In short, OpenTable brings strong exposure and solid core features, but Tock is better suited for restaurants that need more control over events and takeout.
SevenRooms
SevenRooms is a comprehensive platform that focuses on reservations, guest experience, marketing automation, and leveraging customer data for business growth.
It offers a robust CRM with advanced segmentation, building detailed 360-degree guest profiles using over 100 data points.
Source: SevenRooms
These profiles integrate directly with POS systems to track order history, spending habits, and dining preferences.
This depth of data allows precise guest segmentation for targeted promotions and loyalty programs.
SevenRooms also provides a private SMS booking option for VIP guests, enhancing personalization.
When it comes to POS integration, this is where SevenRooms clearly wins compared to Tock.
Tock only integrates with Toast and Upserve by Lightspeed, while SevenRooms integrates with more than 30 POS systems, some of which you can see below:
SevenRooms also lets you turn ordinary reservations into memorable experiences.
You can offer curated events like wine tastings or chef’s tables, upsell premium add-ons during booking, and customize availability by time, table, or party size.
Built-in tools help you promote these events, manage registrations, and collect deposits or minimum spends.
When it comes to reviews, users praise SevenRooms for its small monthly fee and absence of per-reservation charges common on other platforms.
One Reddit comment highlights the platform’s superior UI/UX and easy website integration.
And, according to G2 reviews, SevenRooms offers more comprehensive analytics than many competitors, including Tock.
It tracks over 50 restaurant-specific metrics such as cancellation rates, marketing effectiveness, and revenue trends across multiple locations.
While pricing details are not publicly disclosed and require a personalized demo, Capterra suggests rates start around $499 per month, which is relatively higher than Tock.
SevenRooms is a solid alternative to Tock, offering deeper guest insights and marketing features.
This makes it a great choice if you want to focus on personalized customer experiences and retention.
Yelp Guest Manager
Yelp Guest Manager is a reservation and waitlist management platform built directly into Yelp’s ecosystem.
It connects restaurants to Yelp’s 76 million monthly visitors and leverages its powerful review system to drive new business.
Unlike standalone tools, Yelp Guest Manager brings visibility and utility together, especially for restaurants focused on attracting new guests and streamlining front-of-house operations.
Restaurants can accept reservations through Yelp, their own website (with Yelp branding on the widget), or directly at the host stand.
The platform includes essential features like digital waitlist management, table assignment, and guest communication via SMS updates.
A standout feature is the Yelp Kiosk, which lets guests check themselves in, select their language, make requests, and track their wait time.
The Kiosk answers common questions automatically and sends real-time updates, reducing pressure on hosts and improving the guest experience.
All input flows directly to the host stand’s iPad without extra steps.
What sets Yelp apart from Tock is its integration with public reviews.
Restaurants gain exposure through real-time feedback that appears on Yelp profiles, helping attract diners who are browsing for options.
This can be a strong asset for already popular or well-rated restaurants looking to boost traffic.
However, unlike Tock, Yelp Guest Manager doesn’t offer advanced tools like ticketed event management or private, operator-only feedback.
Yelp’s open review model means restaurants need to be confident in their service consistency, since guests can leave public feedback at any time.
As one user put it:
“Where Yelp thrives is if you’re a popular restaurant that can benefit from driving new business, and who doesn’t need a lot of bells and whistles like event ticketing. If you use Yelp, it’s important your operations and cuisine are solid because you’re inviting people to leave reviews. (...) If you need bells and whistles but your restaurant fills itself with a mile-long waiting list, Tock is probably best.”
Pricing for Yelp Guest Manager starts at $129/month, with features like customizable floor plans, email capture, and POS integration available from the $279/month tier.
Add-ons such as the Kiosk, Yelp Ads, and Upgrade Packages can be purchased separately.
You can book a free demo through Yelp to explore the platform.
Conclusion
Tock made a name for itself by combining reservations, events, and takeout in one place.
But now, plenty of tools offer the same—and often do it better.
Some give you more control over branding. Others are just easier to use or easier on your budget.
Tablein keeps things simple and affordable. Resy gives you reach, especially in cities like New York.
OpenTable still wins on exposure, while SevenRooms goes deep on CRM.
Yelp Guest Manager helps if you're already doing well on Yelp.
The point is—you’ve got options.
And it’s worth taking a closer look at what each tool really offers before sticking with what you know.
Share this
Not Happy With BookingNinja? Explore These Alternatives
ResOS Alternatives for Smooth Restaurant Reservations
