Taking a deposit for a reservation means that, as a guarantee, the customer will show up – or that the fee will cover the costs of last-minute cancellation. However, not all restaurants require an advance deposit, because they are usually afraid to annoy or frighten off customers. You can manage payments easily by setting up a deposit with TableIn, but before doing so, we suggest you to weigh the pros and cons of asking your clients for deposit.

The Pros:

Reducing No-Shows. No-shows are an age-old problem for every restaurant. Some restaurants handle this problem quite easily, while others suffer losses. Many customers don’t realize how harmful a no-show could be, especially for small restaurants that only have a few tables. Asking for a deposit can reduce your no-show rate. The prospect of losing money focuses clients on making sure they turn up, or will at least encourage them to think twice before canceling the booking.

A Secure Way of Protecting Restaurant Revenue.

Some restaurants store customer card details, even if they don’t show up. However, the practice shows there is no way of knowing if these numbers will still be available on the reservation day. Also, many restaurants use these numbers just to threaten customers, but fail to charge no-shows, because they are afraid to annoy them. Clients who receive a surprise fee can turn hostile, leave bad reviews, or share their experience, which means losing out on multiple potential sales. Asking for a deposit is a much more secure payment method, as you receive the deposit directly into the restaurant’s account with the customer’s consent.

Charge Group Bookings. A no-show of large groups could be damaging for any restaurant. For example, if the restaurant gets a reservation for a 15-20-person party, they have to prepare for it – scheduling an appropriate amount of staff in the kitchen, paying for chefs, buying more food, and so on. Commonly, it is impossible to seat all the tables if you get a cancelation one or two hours before. Asking for a deposit upfront means greater security for your restaurant, ensuring the large group is more likely to show up, or at least covering a portion of your losses should they not.

Using Deposits for Special Events. The number of reservations increases greatly during special events, busy nights, or parties. Also, during these occasions, customers tend to spend more, so every no-show can be a great loss. It is necessary to ask for a deposit, because more customers are appealing to the same table.

It’s Simple to Take Reservations with Tablein. When you need to ask for a deposit, it is additional work for the team during a busy time, because they have to write a money receipt, while also refilling information for the right date and customer. However, it is a simple and easy process using online reservation systems such as Tablein. Clients do not have to come into the restaurant early, because they can pay instantly via the Internet from home. When reserving the table, all payments are directed to restaurant’s bank account. If a client does not pay a deposit within 24 hours, the reservation is canceled automatically.

The Cons:

Reducing the Number of Customers. Deposit fees may drive away some customers, as they don‘t want to pay in advance, or are not sure about their reservation and may choose another restaurant which doesn’t ask for a deposit. However, these clients tend to be no-shows.

More Walk-Ins Than Reservations. If the restaurant is in a special location, they may have more walk-ins and can easily refill their seats with customers from the street. Because of this, requiring a deposit is likely to lead to NO reservations.

The Restaurant Does Not Have a Strong Policy. If a restaurant has fees, they should always be upfront about the policies and procedures surrounding any charges; for example, how many days of cancellation deposit will be refundable. There is always a risk that someone has good excuses, even if you were the victim, so it is important to prepare for all these events.

There is no right or wrong answer. Although we found more pros for requesting a deposit, it all depends on the type of restaurant you own, the size of the dining room, the restaurant’s location, and sometimes the customers’ culture. One thing is clear: Taking a deposit via an online reservation system is comfortable for clients and saves the team some work.

You’ve made a booking for a large group in your restaurant. At the designated time, you prepare the table, polish the glasses, and wait for your customer, until you realize: They haven’t arrived, aren’t coming, and you have another no-show.

From the wasted preparation time to the lost revenue, “no-shows” can be extremely damaging to any restaurant. Consider an equation with 10 “no-shows” a day; if the average value of each missed table is 20-50 euros, it costs 4,800-12,000 a month in lost revenue.

So, a restaurant can reduce “no-shows” in some ways:

Use an Online Booking System

As clients become smarter with their smart devices, restaurants should also be more contemporary and modern. Using an online reservation system, such as Tablein, you can reduce “no-shows” easily by sending automatic reminders to clients with links to cancel or change booking hours. This would be difficult to do with a paper book. The system provides automatic confirmations and reminders to the client’s phone or email. Easy cancellation, reminders, and psychological nudges help clients to feel more responsible for canceling online or even amending their reservation. They are, then, less likely to cancel in the future or become a no-show.

Also, an online booking system has synchronization with phone or computer calendars, so after confirmation, your customer can set their lunch or dinner time in their calendar by clicking one button. This helps to streamline their own scheduling tasks.

Ask for Deposits
Asking for deposits from clients can result in a decrease of “no-shows” even further. You can ask that they pay a deposit at the time the reservation is made. If guests need to change their reservation, they can, but the deposit is non-refundable for unexplained no-shows. This helps to make restaurants more efficient, so chefs can plan ahead. Tablein integration with PayPal allows you to do this easily and quickly. You can ask for deposits during peak hours, on Friday or Saturday evenings, or only for events and celebrations like Valentine’s or Mother’s Day.

Turn Charges Into a Gift Card
If you charge the customer for a no-show, you can send a gift card which the customer may use with you at a later date. In that case, your restaurant doesn’t have losses, your potential client is happier, and they are more likely spend money in addition to the gift card next time.

Limit Reservations
One of the extreme methods for reducing the number of no-shows is to eliminate restaurant reservations entirely. It means there won’t be any potential for no-shows. However, it can be a flawed solution if the restaurant is not very popular. Not accepting reservations works best for restaurants with mid- to low-priced menus, as customers at higher-end restaurants are likely to bristle at being told to wait hours for a table.

If you’d like to find out how an online booking app can help you reduce no-shows – you can try Tablein for free. Just fill in the short and simple form below to start your 14-day free, no-obligation trial.

The Restaurant:

The small restaurant in question is owned by Tom, a chef of European cuisine. Tom’s restaurant is located in the vibrant city center and has many returning clients.

The Problem:

Despite its success, the restaurant was losing money in the reservation stage, as its team experienced reservation scheduling problems, no-shows, or a big mess in their pen and paper books. Yes, the team had been working from a paper-book log for a long time, but during busy hours, it was so uncomfortable and inefficient.

“Each week, we had over 80 phone calls and e-mails with booking requests. It was joyful until we understood that we lost many reservations when we were busy answering or when the restaurant was closed. We were closed on Mondays, and nobody could take phone bookings, so clients were emailing us on these days, increasing our manual labor even more. Also, we had a big mess on paper, especially when clients changed booking dates several times or when contact details were taken in a hurry “

Tom and his team were also unable to capture customer data. The staff lacked the time to rewrite contacts into an electronic version, and in most cases, they didn’t even write email addresses in their paper books.

“When we had only phone bookings, very few clients left us their emails or asked to be informed about news. Facebook was also not a solution, as posts were not seen by all who “liked” them. We were not using any email marketing apps and we had a very small client database.”

Tom, though a very good chef, wasn’t savvy about computer technology, so he was faced with another big problem: All online reservation systems were complicated and burdened with too many features. So, he needed a simple and easy to use booking system.

The Solution:

Tom began to searching and comparing online reservation systems. Most solutions were too expensive, difficult to learn and use, or overloaded with unnecessary functions. Many of them required the hiring of a host to manage reservations.
“After some research, finally, we found Tablein – a simple, practical online booking system for us, which could save a great deal of time and money. With customer service help, we set up all our settings in less than 15 minutes. We had only functions which are essential for our clients and us. It saved us 1,800 Euros a year, just for a subscription. The team and I quickly comprehended the system functions, so we didn’t need additional training.”

Tom added an online widget to his restaurant website and Facebook, started to promote online reservations, and asked people to book online in every single message – be it on Facebook, via their newsletter, or even by phone.

The Result:

Since changing from paper books to an online reservation system, Tom and his team’s customer service and reservation management has improved. Now he gets 63% (on average) online bookings. In addition to this, Tom even receives two extremely important benefits when clients book online: He grows his client email database, and gains reviews from his clients. All of this is done automatically.

“We have many more reservations and a better structure in managing our service. Everyone on our team can access Tablein, so now we are much smarter in our staffing levels, as well as planning ahead. We can count in advance how many people will visit our restaurant, and then decide how much food and staff we will need. Also, we get reservations even when the restaurant is closed.”

So, Tom agrees that a manual system is not efficient enough for a modern and contemporary restaurant – especially not one which is prepared to save time and money, and of course, be comfortable for its clients.

Tips for Beginning to Use an Online Reservation System:

– Sign up for an account or try a free account.
– Configure your tables. Create and set up your dining rooms or restaurants areas.
– Integrate the widget on your website.
– Add a link and button in all your channels; Facebook, email, newsletters, or external portals.
– Add a clear booking policy on your website; how long you keep bookings, the dress code, length of stay, etc.
– Add a CTA (Call-to-Action) in every message you deliver to your clients, so they book online. Just remind them and they will get used to it.
– Input future bookings from your pen and paper diary.
– Implement advanced training to ensure staff and management knows how the system works.
– Enjoy using the online reservation system Tablein!

Social media has a great impact on every business. Even if your restaurant has a website, social media is a channel where you can contact, communicate, and engage your customers. From Facebook, to Instagram, to Twitter, or other apps, you can chose all or concentrate on just one of them. However, not all restaurants communicate in these channels as properly as they could, so as to receive a great turnout.
Here is list of tricks you can leverage to attract more customers into your restaurant.

1. Add an Online Reservation Widget
Even if you are not active on social media, your clients are probably looking for you there and gaining an impression by your online presence (or lack thereof). If they want to reserve a table for lunch or dinner, they would prefer to do it quickly and easily. By adding an online reservation widget to your profile, you’re providing them with a quick button to click and enjoy your services. You can also use it in all your restaurant messages and ads.

2. Respond to Reviews and Comments
It is better to respond to a bad comment than to delete it or remove your review section. Every restaurant has misunderstandings, so it would be a better tactic to apologize, request an opportunity for redemption, and then prove its importance. This may allow you to save a customer as well as your restaurant’s reputation, by admitting fault and offering to resolve the situation. It is also a good trick to show appreciation for positive reviews. A good rule of thumb is to respond to reviews within 24 hours.

3. Share High Quality Food Photos
No matter the platform you use, photos are the most important communication message in a restaurant’s profile. It is necessary to upload photos of restaurant meals, the environment, or the chef in the kitchen regularly. Be sure that the photos are high quality, and don‘t upload pictures bought from stock images. It is better to maintain one photo style or to use the same filter across all photos. This will make the profile look more complete and orderly.

4. Use Videos
Short 30-second or 1-minute videos engage people better than any other style of content. In a video, you can tell a story, pique an appetite, or interest your customers. You can film a “welcome” message from the chef, a video showcasing your clients’ experience, or share a customer’s testimonial. Stream events, videos of the chef preparing special meals, or talk about news of your restaurant on a live video. It will help activate the fans and keep you in the loop, since live-streams leave special notifications for your followers.

5. Add a Menu
Make sure that your menu is not just on your website, but on social media too. Include a link to it in your tweets and posts, so that potential customers can take action, browse for more information, and engage.

6. Create Value
Special offers, contests, daily specials, and valuable content (such as recipes, chef advice, and stories about your journey) are a great way to engage customers. You can remind clients of big festivals, celebrations, and other events, so they’re enticed to visit your restaurant. You can even frame it as advice, such as: “Looking for the most romantic place on Valentine’s Day? We have candles, harp music, and great meals – everything you need to surprise your beloved!” By posting a daily special, you can invite people to come to your restaurant that day.

7. Focus on Trending Topics or Themes
Jumping on topics is a great way to increase customer engagement. It can be a topic about weather, fashion, technology, food, city events, traveling, and more – but you must avoid politics and social themes. “News-jacking“ is a good way to get unfollowed, so be careful with text and context, which can sometimes call out negative replies.

8. Use Hashtags
Special hashtags can help customers find you by location, special places, or keywords; for example: #restaurantinparis, #foodlondoncentre, #dinnerinmanhattan, #tastytacos. The more hashtags you use within a single post, the more likely it is your post will be exposed to a larger audience. You can also create personally branded or creative hashtags, which should be used with all your messages; for example: #foodbymood or #piccolaitalia. This method helps attain more followers, who recognize you and find all your specials within. Use hashtag generator, if you are low in ideas.

9. Target by Geography
Targeting your customer by country, city, or interests may be very expensive, so social media lets you target people by the location of your restaurant – also known as geo-targeting. Geo-targeting reaches potential customers who traveling, living, working, or shopping near your restaurant with a limited budget. The ads work efficiently, if you post daily specials, offers, and other unique content for people in that geographic place.

10. Add “Call to Actions”
Just posting is not enough. It is necessary to entice customers to communicate, posting replies to comments, tweets, or messages. Along with great photos and content, you should always add a “call to action” text; for example, ask them to try a new meal or reserve a table by clicking your special link or button.

Although each of these tricks can help you to engage your customers and increase your fans, it is always better to create a marketing plan, monitoring your posts and measuring their effectiveness. By using these tricks in conjunction with that strategy, you can validate your target segment and find out which tricks work most effectively for your restaurant’s customers.

You’re in the restaurant trade, so your business lives or dies on the amount of bookings you get.

But how do you boost your bookings? How do you get more customers through your door, sitting at your tables and paying for your food?

Well, in the digital age you need look no further than the online booking app. Gone are the days when customers had to rely on the phone to make a booking with you. Now they can do it all through their computer or smartphone.

Which is great news for you, as it makes booking infinitely easier. A few clicks and a bit of typing and, hey presto, booking made and confirmation emails sent.

But online booking apps offer a host of other benefits to you, some you may not even have thought of. Here’s our top four:

Keep in contact with your customers

When people book online they supply you with something very valuable – their email address. This allows you to build a database of people who have eaten in your restaurant and – if you’re good at what you do – like your food. This is incredibly powerful, as it allows you to send out marketing emails to all your existing customers. This could be to promote a special offer, publicise a new menu, announce a chef appointment, or wish them season’s greetings. The possibilities are endless and each time you send an email you remind your customers of your brand and your food.

Make money even when you’re shut

Even with lights out and blinds drawn, you can still be making money – as an online booking app is operational 24/7. So, while you relax or sleep, your digital booking partner is pulling in the customers and setting you up for a busy service.

Get on with what you’re good at

If you take a lot of phone bookings, then you know how time-consuming it can be – not only must you have a conversation, but you then have to record the booking. An online booking system cuts out the need for the telephone and records everything automatically, leaving you free to get on with something more useful.

Cut back on empty tables

There’s nothing worse for a restaurateur than an empty table, particularly when it’s the result of a no-show. Online systems help with this problem as they make cancellations easy – it can all be done with a few clicks – rather than picking up the phone and calling, which so many people either can’t be bothered, or simply forget, to do. You then receive instant confirmation of the cancellation, allowing you to take on a new booking.

The advantages of online booking are obvious. But, you must be careful – as not all booking systems are the same. So, what sort of features should you be looking out for?

This is what a good, efficient and versatile online booking system should be able to do for you:

Be quick and easy to install on your website

Integrate with online payment systems such as Paypal, Stripe and Paysera. This boosts your cash flow as you can take deposits online and receive payment in advance for special dinners and events. Some systems can even take deposits from groups, with each individual able to pay their own share directly.

Allow you to create templates for specific times and dates. This can help your kitchen by stopping diners from all arriving at once, or allow you to set separate sittings for a service, e.g. at 6pm and 9pm.

Integrate with TripAdvisor, so you can boost your rating by encouraging customers to leave reviews. It’s also useful if this can be done selectively, for example by automatically sending an email to customers who have sent you a five-star rating via your own feedback system.

As you can see, there are plenty of reasons to use an online booking system, with the overall advantage of encouraging more people to use your restaurant.

To allow you to test these benefits, we’d like you to try our own booking system – Tablein – free for 14 days. There’s no cost, no catch and no obligation – just fill in the simple form below to get started.

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If you’re in the restaurant trade then you undoubtedly have a core of loyal customers:

The couple who have eaten with you every Saturday night for years; the family who mark every special occasion with a meal in your restaurant, or the group of friends who use your premises as their regular meeting place.

These people are the bedrock of your business. So, you need to do all you possibly can to look after them and make sure they keep eating with you for many years to come.

If you use an online booking app then you will already have the email addresses of these special customers, which gives you the ability to stay in touch and cultivate this very important relationship.

Here’s our four top tips on how to make your most loyal customers feel extra special: 

Be personal

You know these people – you know their names, their eating habits and their routines. So, you should use this information in your messages to make it clear that you value the relationship they have with you. For example, if a couple who regularly eat in your restaurant always spend a lot on wine, invite them to come and try some new wines you’re offering. Or, if you have customers who always have cheese for dessert, invite them to a cheese-tasting event. 

This type of message shows you take an interest in your customers and are aware of what they like.   

Plan a special meal 

Send out an email inviting all your loyal customers to a lunch or dinner that’s just for them. Make it special in some way – either by offering a healthy discount or by giving them a first try of something new, such as your latest seasonal menu.

Remember special occasions

As you get to know your most loyal customers, you also get to know the special days in their lives – birthdays, anniversaries etc. So, send out an email to wish them well on these days and offer them something – like a free bottle of wine – the next time they visit.

Ask for recommendations

Your loyal customers are loyal because they love your restaurant, your food and your service. That means they are highly likely to recommend you to others, so why not say thank you to them for doing this. Send out an email that rewards them for their loyalty, by saying you will give them something – a free bottle of wine or a discounted meal, for example – in reward for anyone who eats with you as a result of their recommendation.

We hope these tips have helped you. And – if you’d like to find out how an online boking app can help you build a relationship with your best customers – you can try Tablein for nothing. Just fill in the short and simple form below to start your 14 day free, no-obligation trial.

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Email is the cheapest, easiest and quickest way to stay in touch with your restaurant’s customers. And using an online booking system allows you to harvest email addresses each time someone makes a booking with you, providing you with a very powerful marketing resource.

But you have to think carefully about your email campaigns for them to be successful.

Here’s our top five tips on running email campaigns that work:

Start using email software 

Once you have a database of customers, you can contact them regularly. To do this effectively you need some good email software that allows you to send an email to hundreds of people with just a few clicks.

In our experience MailChimp is best, but it can get pricey if you have a large database of customers. Our second choice would be MailerLite, which – although not quite as good as MailChimp – is cheaper. 

Make your email worth reading

People are busy, so your emails must include something that is going to interest or tempt them. This could be a discount or an offer, or equally an interesting announcement about a new menu or new chef in your kitchen.

Be smart with your subject line

So many emails flood our inboxes each day that only a choice few are actually read, with most deleted after a cursory glance at the subject line. So yours must stand out to separate it from all the others in your recipient’s inbox.

An easy way to do this is to hint at what you are offering. For example, if you are offering a 10% discount on your new spring menu then a subject line that says ‘Open this and save 10% on our new spring menu’ gets right to the point and will catch the eye. The temptation is to try and be clever with a punning line such as ‘spring into the new season with us’, but that will do nothing for your open rates.

Use your customers’ names

Your online booking app will allow you to collect names as well as email addresses, so you should use these effectively. Don’t start your emails with something impersonal like ‘Dear valued customer’ – instead, use each customer’s name to build up a rapport with them. Everyone likes to be addressed by their name, so this will make your email campaign much more effective.

Using email software makes this even easier, as it will automatically insert each individuals’ name for you

Make sure you ask them to book

Lastly, and most importantly, every single email you send must encourage your customers to actually book a table at your restaurant! This may sound obvious, but is often overlooked. If you explicitly ask your reader to do something, they are more likely to do it. If you don’t ask them, they are less likely to do it.

So, a simple message at the end of each email that directs the reader to your booking app will work wonders.

It costs you nothing to put our online booking system to the test, as we offer a no cost, no obligation 14-day trial. Just fill in the short form below to get started.

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To succeed in the 21st century, a business needs a website – and this applies as much to the restaurant trade as any other sector.

But there are an awful lot of bad websites out there, so you need to think carefully about your site and how your present your restaurant to the world. With a bit of thought and planning you can create a website that pulls in customers from far and wide.

Here’s the five ingredients you should put into the mix when cooking up your website:

Tell people what they need to know 

If someone is going to visit your website then they want information, so think about what they would want to know and make sure you cover all these bases. This could include things like the style of cuisine you cook, your menus, the story behind your restaurant, your location, and your prices.

Get snapping

People want to see what your restaurant looks like – inside and out – so take lots of snaps and put them up on your site. Make sure your restaurant looks attractive, bright and welcoming in all the pictures you use. People also want to know what your food looks like, so take pictures of some of your most delicious looking dishes and feature these on your site as well.

Talk about your team

A restaurant is a people business, so tell your customers about your team and what they do and display a picture of you all together and smiling. This makes your website – and your restaurant – warm, friendly and inviting and will make people want to visit you and meet the people they see online. 

Shout about your successes

Have you won any awards or competitions? Then tell your potential customers about them, as this proves your food is good. Equally, if you’ve had any glowing reviews from newspapers or magazines then include links to them so that people can read about what critics think of your food. Also, include great reviews from your ordinary customers – as everyone who enjoys a meal at your restaurant is a success story and can encourage others to try your food.

Display your booking app prominently

It’s not enough for people just to visit your website – you need them to book a table! So have your booking app displayed prominently on your site, thus making it as easy as possible for people to book with you.

We think a website is such a crucial part of running a business that we even offer a free web design service to any of our customers who don’t yet have one. You can see an example of a website we designed here.

And if you would like to try our booking app, then you can do so at no cost and with no obligation, as we offer a 14 day free trial. Just fill in the simple form below to try us for two weeks.

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Good reviews can be the lifeblood of your business. Customers saying nice things about your restaurant on your website, or sites like TripAdvisor, encourage others to come and try your food.

Equally, bad reviews are not good for business as they inevitably put people off. Obviously, you wouldn’t put a bad review up on your own website but you have little control over external review sites.

But, with a bit of thought, you can make sure you maximise your good reviews and lessen the damage caused by bad ones.

Here’s our guide to handling customer feedback:

Engage with bad reviews  

It’s not nice to hear bad things about your restaurant, but, when it happens, you should engage with it, rather than ignoring the comments. You should acknowledge and apologise for any problems, but also feel free to politely defend yourself if you feel the criticism is unfair.

Handling bad reviews from good customers  

When one of your loyal customers – the lifeblood of your business – gives a bad review, you must act quickly and decisively. Don’t quibble about it – they eat with you regularly, so their concerns are going to be genuine. Instead, say how sorry you are that they haven’t enjoyed their experience this time. If there is a specific problem, such as long waiting times between courses, explain what you will do to rectify the problem. Also, consider offering something – such as free bottle of wine – the next time they visit you. Any cost to you will be more than repaid by keeping a loyal customer who could have been lost to you forever.

How to spot fake reviews

Sadly, some people – such as unscrupulous rivals or disgruntled ex-employees – may post fake reviews on site such as TripAdvisor. This can be bad news for your business, but don’t forget it is fraudulent and illegal to do this and you must report any review you think is fake to the site owner, and ask them to take it down.

When trying to spot fake reviews, you should look out for things such as lots of bad reviews being posted on the same day, reviews that criticise your establishment and recommend a rival establishment as better, or reviews that criticise you for things that are simply not true. These could all point to fraudulent content.

Get as many good reviews as you can  

It’s a simple equation – the more good reviews you have, the more people will want to visit your restaurant. And when people book a table through your online booking system, you have that most precious resource – their email address. So, the day after they’ve dined with you, send an email asking for feedback on your restaurant. Whatever they say – good or bad – it’s useful information for you and you could use it as a testimonial on your website. And if they really love your restaurant, then send another email that politely asks them to share their opinions on TripAdvisor.

You can try boosting your good reviews by using our booking app. We offer a 14 day free trial and there is no cost or obligation. Just fill in the simple form below to give us a try.

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One of the most popular, and profitable, websites in the world is TripAdvisor – the site that rates hotels, restaurants and attractions according to the opinions of those that have visited them.

The success of TripAdvisor demonstrates the importance of what psychologists call ‘social proof’. This means the fact that the behaviour of others influences our own. TripAdvisor has done well because people want to read about the experience of others before they make a decision on where to book.

Your restaurant undoubtedly benefits from the power and reach of TripAdvisor as, assuming your reviews are good, people will book with you because they’ve read about the positive experiences of other diners.

But with a bit of thought you can use all your reviews – not just those from TripAdvisor – to boost your business and get more bookings.

Here’s how:

Ask your customers for their feedback

The most important thing to remember is that people want to give their opinion on your restaurant, as it’s a common human trait to share positive experiences with others.

So, all you have to do is ask for their opinion, which – if you are using a good online booking system – is an easy task. After someone books using your app, you then have his or her email address. Therefore, it is simple to send out a polite email asking for feedback on your restaurant. Most people will be happy to share their thoughts with you.

Boost your profile on TripAdvisor

You can also use email to ask customers to share their opinion on TripAdvisor, but a good online booking app will enable you to do this selectively and make sure it’s only your most satisfied customers that are asked to leave a review.

For example, you may only want to ask for TripAdvisor reviews from customers who have sent you a five-star rating via your own feedback system. The more sophisticated online booking apps will have a facility that enables you to automatically send a TripAdvisor invitation email to just these customers.     

Use good reviews wherever you can 

The benefit of a great review is that it encourages others to book with you. So, use your reviews wherever customers may see them.

The most obvious way of doing this is by using them on your website. This is a very easy thing to do – just pop them around your site’s pages and/or have a dedicated reviews page – yet will have a profound effect on the mind of your prospective customers. Good reviews can also have a very positive effect on the success of offline literature, such as print ads and flyers.

You can take the first step to gathering more reviews by using our booking app. We offer a 14 day free trial and there is no cost or obligation. Just fill in the simple form below to give us a try.

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