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Three Reasons Why You Don’t Need An App To Manage Your Restaurant Bookings

At Tablein, we always listen to our clients. And that’s why – when some of our free trial customers asked about a Tablein app – we considered it.

But after doing some research, and consulting our long-standing clients, we decided against an app and instead will continue with our web-based system.

Why?

Because, although apps are everywhere at present, they don’t always work as well as a web-based tool. And this is definitely true in the restaurant booking sector.

Here’s why a web-based booking system beats an app:

Automatic updates 

Any digital tool needs updates. But with an app that means you’re always being pestered to download the latest version – and you must have space on your device to store it. Also, you have different updates for iOS, Windows and Android devices.

With a web-based system like Tablein, updates happen without you even knowing about it. You don’t have to click buttons and wait for the latest version – all the updating happens behind the scenes– so you don’t have to do a thing. And because the tool isn’t actually installed on your machine, you don’t have to worry about space.

Access anywhere, from any device

You must download an app to any device you want to use it on. Which is fine until you lose, or break, the device that’s storing the app – or simply run out of battery. That could spell trouble.

But with a web-based system, all you need is an internet connection – so you can access it easily and quickly from any device or computer.

Greater functionality

Tablets and mobile phones are smaller and don’t offer the same screen resolution as a computer, making it complicated to use multi-featured tools such as Tablein. In fact, the optimum resolution starts from 1370px and the system works best on the Google Chrome browser. As most eateries have a computer onsite – with a nice wide screen that makes it easy to accept and manage bookings – this is by far the best option for your reservation management.

It’s also quick and simple to see the newest reservations on a computer screen, rather than all the pinging and tapping involved with an app.

Conclusion

Let’s be clear, you can access Tablein from a tablet or phone – and any other device with an internet connection.  But for maximum flexibility and functionality, a desktop computer or laptop is best, just as it is for many business management systems across lots of sectors.

So, this is why you’re not going to see a Tablein app any time soon – it’s just not right for our business model, or our customers!

See for yourself just how well our web-based system works – sign up for our 14-day free trial. Just fill in the simple form below to give us a try.

 

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How To Get The Most From Your Email Marketing

How To Get The Most From Your Email Marketing

Email marketing is simply the best way to promote your restaurant. It’s fast, it’s cheap and can connect you instantly with hundreds (if not thousands) of customers at the press of a button.

But it is not a fool proof system, there are many things you have to think about and do to make your email campaigns successful.

But don’t worry, we’ve got your back! Here’s our guide to successful email marketing in the restaurant sector:

Build your list

For your email marketing campaign to be successful, you need a good list of people to send to – and that means existing and potential customers.

The easiest way to build up a strong list is to collect email addresses through an online booking app, as when people book with you in this way they supply their email address. You can also collect email addresses from a form on your website that invites people to sign up for your messages. Try offering an incentive – such as a free recipe eBook – in exchange for signing up.

Be careful with what you send

Email marketing can be great for building your business, but you must think carefully about what you’re sending. If you just send out endless pointless emails then you will annoy your recipients and they will unsubscribe. Instead, you must send emails that are actually helpful – this could be offers, deals, or useful information such as new menus or an expanded wine list.

So, think carefully about each email and ask yourself this question – does this help the recipient in some way? If the answer is no, then rewrite it!

Link it to other marketing channels

You shouldn’t just rely on email marketing to build your business. There are other ways to increase the popularity of your restaurant, such as social media. Twitter, Facebook, Instagram and the rest are great promotion methods, so make sure you direct people to your social media accounts through your emails. The more contact they have with you the better!

Choose good email software

If you are sending out marketing emails to more than a handful of recipients, then you need to start using email delivery software – as it lets you complete the whole process in just a few clicks. There are many options out there but we recommend Mailerlite. It’s cheaper than MailChimp, the market leader, but still has great features – such as an easy to use email editor, subscribe and unsubscribe notifications, subscriber management, and campaign reports. Also, Mailerlite offers 24/7 support by email and webchat for paying customers.

Are you ready to try email marketing for your own restaurant? Then sign up to our online booking system – Tablein – and start collecting addresses! It’s free for 14 days and there’s no catch and no obligation – just fill in the simple form below to get started.