How To Get The Most From Your Email Marketing
Email marketing is simply the best way to promote your restaurant. It’s fast, it’s cheap and can connect you instantly with hundreds (if not thousands) of customers at the press of a button.
But it is not a fool proof system, there are many things you have to think about and do to make your email campaigns successful.
But don’t worry, we’ve got your back! Here’s our guide to successful email marketing in the restaurant sector:
Build your list
For your email marketing campaign to be successful, you need a good list of people to send to – and that means existing and potential customers.
The easiest way to build up a strong list is to collect email addresses through an online booking app, as when people book with you in this way they supply their email address. You can also collect email addresses from a form on your website that invites people to sign up for your messages. Try offering an incentive – such as a free recipe eBook – in exchange for signing up.
Be careful with what you send
Email marketing can be great for building your business, but you must think carefully about what you’re sending. If you just send out endless pointless emails then you will annoy your recipients and they will unsubscribe. Instead, you must send emails that are actually helpful – this could be offers, deals, or useful information such as new menus or an expanded wine list.
So, think carefully about each email and ask yourself this question – does this help the recipient in some way? If the answer is no, then rewrite it!
Link it to other marketing channels
You shouldn’t just rely on email marketing to build your business. There are other ways to increase the popularity of your restaurant, such as social media. Twitter, Facebook, Instagram and the rest are great promotion methods, so make sure you direct people to your social media accounts through your emails. The more contact they have with you the better!
Choose good email software
If you are sending out marketing emails to more than a handful of recipients, then you need to start using email delivery software – as it lets you complete the whole process in just a few clicks. There are many options out there but we recommend Mailerlite. It’s cheaper than MailChimp, the market leader, but still has great features – such as an easy to use email editor, subscribe and unsubscribe notifications, subscriber management, and campaign reports. Also, Mailerlite offers 24/7 support by email and webchat for paying customers.
Are you ready to try email marketing for your own restaurant? Then sign up to our online booking system – Tablein – and start collecting addresses! It’s free for 14 days and there’s no catch and no obligation – just fill in the simple form below to get started.