If you’re in the restaurant trade then you undoubtedly have a core of loyal customers:

The couple who have eaten with you every Saturday night for years; the family who mark every special occasion with a meal in your restaurant, or the group of friends who use your premises as their regular meeting place.

These people are the bedrock of your business. So, you need to do all you possibly can to look after them and make sure they keep eating with you for many years to come.

If you use an online booking app then you will already have the email addresses of these special customers, which gives you the ability to stay in touch and cultivate this very important relationship.

Here’s our four top tips on how to make your most loyal customers feel extra special: 

Be personal

You know these people – you know their names, their eating habits and their routines. So, you should use this information in your messages to make it clear that you value the relationship they have with you. For example, if a couple who regularly eat in your restaurant always spend a lot on wine, invite them to come and try some new wines you’re offering. Or, if you have customers who always have cheese for dessert, invite them to a cheese-tasting event. 

This type of message shows you take an interest in your customers and are aware of what they like.   

Plan a special meal 

Send out an email inviting all your loyal customers to a lunch or dinner that’s just for them. Make it special in some way – either by offering a healthy discount or by giving them a first try of something new, such as your latest seasonal menu.

Remember special occasions

As you get to know your most loyal customers, you also get to know the special days in their lives – birthdays, anniversaries etc. So, send out an email to wish them well on these days and offer them something – like a free bottle of wine – the next time they visit.

Ask for recommendations

Your loyal customers are loyal because they love your restaurant, your food and your service. That means they are highly likely to recommend you to others, so why not say thank you to them for doing this. Send out an email that rewards them for their loyalty, by saying you will give them something – a free bottle of wine or a discounted meal, for example – in reward for anyone who eats with you as a result of their recommendation.

We hope these tips have helped you. And – if you’d like to find out how an online boking app can help you build a relationship with your best customers – you can try Tablein for nothing. Just fill in the short and simple form below to start your 14 day free, no-obligation trial.

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