Every restaurant is concerned about earning more. There are a number of ways to save money or increase revenues by better coordinating a restaurant’s kitchen work, having good deals with food suppliers, or by taking up a strong marketing strategy. However, there are some techniques for maximizing a restaurant’s revenues by 50% – in the easiest way!
Create an Opportunity to Book Online
Most people prefer to take the easy route, so a contemporary restaurant should provide an opportunity to book tables via an online reservation, at any time within 24 hours. The restaurant app should be user-friendly and comfortable, allowing users to make reservations even when the restaurant is closed. During early morning, afternoon, or in the middle of the night, the restaurant’s website and social networks should work to increase the restaurant’s bookings. By using Tablein reservation software, you can integrate your widget on Facebook, Twitter, or other channels with just a few clicks.
Set the Average Time Intervals for Breakfast, Lunch, or Dinner
You can start calculating time intervals; estimate how long taking an order requires, the time needed to prepare the meal in the kitchen, and the average time it takes for your customers to finish their meals. In doing so, you can better manage your resources and reservations. It helps to arrange special time templates for the day. For example, at lunchtime, your customer spends about 45 minutes eating, but at dinner time, they spend more than an hour and 30 minutes.
Use Special Templates
All restaurants have their most popular times in a day. For example, most clients want to visit you at 7 pm, so you mostly have one or, at maximum, one and a half turns per evening. Also, lunch service at a restaurant runs from 1 pm to 3:30 pm, so you may have one or two reservations per table at the maximum, if you accept bookings every hour. In these cases, time gaps are formed and tables are standing empty.
By using so-called time templates, you can schedule reservation times to obtain double turns. When adding these templates, you can book tables cleverly to get more covers and allow clients to reserve at more flexible times, like at 6:15, 6:30, and 6:45 pm – not just 6 pm and 7 pm. This can double your restaurant’s coverage at busy times. Finally, the kitchen load is decreased, as clients come at split times, and there’s no need for extra staff at busy times. Though this can be achieved by paper and pen reservations, it is easiest to increase reservations by using an online reservation system, such as Tablein.
Control All the Tables in the Room
If you use an online reservation system, you can control the all tables in a visual restaurant floor plan. The reservations are assigned to the tables automatically, so it is easy to control all online reservations, as well as walk-ins as extra reservations. In that way, you can avoid human mistakes and see all the possible gaps between your bookings.
Have a Clear Protocol
The customer shouldn‘t feel pressured or limited in their dining experience. It is, therefore, important to have a policy established in the event a customer wishes to stay longer at their table. So, you must clarify the booking time interval in a confirmation email and have an alternate table open which has been vacated earlier than expected.
Fill Slow Hours Efficiently
Also, you can double reservations during slow hours. To fill more tables, you can start sending special offers and some freebies for clients who come in at low times. It is easy to set up and schedule on Tablein, in their Offers tab. Using an online reservation system, you can propose free dessert and coffee for other orders, adding this information into an online widget, as well as in emails and social media channels. Of course, you should experiment with different days and proposals, such as discounts, extra options, or price differences, so as to find your own key to sales.